Tanya James

Technology: The Future of Clothing

Date: April 7, 2017

Time: 2:00 pm – 3:00 pm

Room: Wells Library, Rm LI 030

Abstract:

Ms. James will speak about the technological changing landscape in the fashion business, the future job opportunities and the latest design and manufacturing processes. Technology is on the verge of transforming what we wear. From sportswear that monitors the body, to fashion that inhabits the space where science, art, and human physicality collide. The distinctions between Brands, Retailers, and Manufacturing that defined fashion for the last several decades are now being tested by a multitude of factors, including a difficult economic context and changing consumer desires.  The fashion industry is predicted to change more in the next ten years than it has over the last 100. Consolidation, computerization, and globalization are the major disruptions of today, and will continue to be as they morph and change. Around the world Innovative fashion designers are working to make technology an integral part of the clothing we wear and new technologies are at the forefront of these disruptions. Emerging hybrid models are changing the landscape of the Fashion’s business and helping companies thrive in a world of growing complexity resulting in Social and economic changes that have transformed the way fashion is designed, developed, produced, and consumed.

Biography: 

Tanya James, BBA, MBA  began her career in the Fashion Industry working as a Dress Buyer for Van Buren Neiman, one of New York’s leading resident buying offices. Although she loved her position, a greater opportunity came along. The President of a 52 Store Specialty Chain wanted her services for his organization.  Tanya moved into a more exciting area of the Retail Industry where she learned much more about the business of Fashion. Eventually, Tanya became a Fashion Editor. As a contributing Fashion Editor for Women World Magazine, Tanya enjoyed working with top Fashion houses, Photographers, and Models producing trend setting Fashion News layouts, a position that required extensive world travel. After many wonderful experiences working in fashion, she discovered a love for technology. As an innovative thinker, Tanya began her first business brainchild: the home shopping network called Image Makers. The business concept behind Image Makers allowed women the opportunity to purchase designer fashions over cable television. Her next innovation was Image-Makers of Hollywood, the business that permitted her the ability to combine her retail and styling talents at the same time. Tanya began to wardrobe a host of celebrities as well as to style for Photo sessions, Videos, TV, Films and live fashion show productions. Realizing she had something special for the Visual Arts, Tanya decided to go back to school and learn as much as she could about the Film and Television production business. After graduating from the Center for Media Arts and taking New Media Business and Multimedia Presentation Design classes at NYU, Tanya began producing a variety of Television programs. During that process, Tanya also attended graduate school studying Media arts and information Systems management/E-commerce, achieving her MBA in 2012.