Lisa Yu

Catalyzing Collective Creativity with Coordination and Analogy

Date: February 2, 2015

Time: 2:30pm Р3:30pm

Room: Wells Library, Rm LI 001

Abstract:

Web technologies have enabled hundreds of thousands of people to focus their collective ingenuity on a common creative goal, such as designing consumer products or solving scientific problems. However, leveraging the full potential of the crowd involves tackling two key problems: the inherent difficulty of generating creative ideas and the complexity of coordinating a crowd. In this talk, I will present two projects that address these concerns. The first project guides crowds through an evolutionary process of creating ideas, allowing them to build on each other’s work. The second project enables the crowd to generate better ideas through distributed, analogical transfer. Both projects develop and validate methods that significantly reduce the difficulty of generating creative ideas, and propose novel coordination structures for effectively integrating the crowd’s contributions. Through the talk, I will suggest two effective ways to promote crowd creativity: 1) coordinating efforts through distributed design processes; and 2) taking advantage of existing design examples to inspire creativity.

Biography:

Lisa Yu is a Postdoctoral Fellow in the Human-Computer Interaction Institute at Carnegie Mellon University. She received her Ph.D. in Management of Information Systems from Stevens Institute of Technology. Her research focuses on applying crowdsourcing techniques to promote innovation in areas such as consumer products and scientific research. Her research results have been published in selective conferences and journals, such as ACM Conferences on Human Factors in Computing Systems (CHI), Computer-Supported Cooperative Work (CSCW), and ACM Transactions. Her work has also been featured in WIRED Magazine, New Scientist, and ACM TechNews.